PRESS RELEASE

Winka Dubbeldam, Archi-tectonics: From HardWare to SoftForm
September 13 - October 19, 2002

Frederieke Taylor gallery is pleased to present From HardWare to SoftForm, an interactive digital environment by well-known, New York City based Dutch architect Winka Dubbeldam of Archi-tectonics.

"From HardWare to SoftForm", is a 3D digital interactive installation of the 'Armature' that investigates the transformation of the virtual object into an environment of light, speed, and sound. The "object" itself can be interpreted as an architectural infrastructure. Sensors activate the projected construct as a dissection of an organic unit that expands and contracts. An ambiguous environment ensues enveloping the gallery's confines. The distance and relationship of the viewer to the object constantly re-investigates its 'objectness'. Exhibited in the project room of the gallery are digitally produced prints as well as a multiple created for the installation.

The armature originates in its true form as an architecture interior to a domestic environment that functions as an infrastructural unit and also a circulatory and generative element directing interior movement and molding the surface connected to it. Its organic shape distorts the geometry of the pure box as it softens, tilts, and fragments. The computer is an active agent where 3D dynamic structures generate surface registrations of force fields, smart systems, and programmatic mappings. Architecture becomes a responsive medium - appliance, information and environment.

Winka Dubbeldam is the principal of Archi-Tectonics, NY founded in 1994. Exhibitions include solo exhibits at Form Zero Gallery in Los Angeles (1994), the Kunsthal in Rotterdam (1996) and Parsons Gallery NYC (2000). ArchiTectonics was a participant in the MOMA exhibits, "The Unprivate House" (1999) and the 'Young Architects' (2001), and in the Archi-Lab conferences of 2000 & 2001 in Orleans, France. In 2001 Winka Dubbeldam received an 'Emerging Voice' award from the Architectural League NYC. Along with the Monograph, published in 1996 by 010 Publishers, Rotterdam, the work has been published in periodicals including A+U (Tokyo), World Architecture (London), Architecture (New York), the New York Times, AD magazine, and in the books Hybrid Space by Rizzoli, NYC (1999), and 10 x 10 by Phaidon Press, London (2000).

Archi-tectonics has built several residential and commercial spaces in Manhattan. Recently completed work includes a 25,000 sq.ft. Digital Imaging Facility in Midtown Manhattan, a 2000 sq.ft. hair salon on the Upper East Side in NYC, a 5000 sq.ft. loft in Soho and a digital Art Gallery in Chelsea, NYC. Currently under construction are a private residence & guesthouse, Upstate New York, a 3500 sq.ft. Manhattan loft, an urban spa, a private residency in lower Manhattan, and a new 11-story mixed-use building in Soho. Winka Dubbeldam will also be represented in the United States pavilion at the 8th International Biennale of Architecture in Venice with the exhibit 'A New World Trade Center: Design Proposals' first shown in the Max Protetch Gallery in New York in January 2002.

Supported by The Netherlands Foundation for Visual Arts, Design and Architecture and The Consulate General of The Netherlands in New York.