Antenna was founded in 1997 by Masamichi Udagawa and Sigi Moeslinger.
Antenna's mission is to make the experience of technologically enhanced
objects and environments more meaningful and exciting. The projects
Antenna engages in range from public to commercial, from realized to
explorational. Antenna's user-centered design approach, incorporating
rapid prototyping and user involvement, helps understand human behavior,
which is particularly important when designing the unfamiliar, elicited
by new technology.
In the public sector Antenna designed two new fleets of subway cars for
New York City, the first of which started public service last July and is
running on the Lexington Avenue No.6 and on the 7th Avenue No.2 lines.
Antenna has also designed hardware and screen-interface for various
automated ticket vending machines for the Metropolitan Transportation
Authority of New York.
On the commercial side Antenna works with Hi-Tech companies to help them
identify and design user-focused products and services, which take
advantage of latest technological developments. When addressing such
difficult issues involving novel technology and transportation of
culture, these companies value Antenna's vision and its integrated
approach to hardware and software design, necessary to create a coherent
An important aspect of Antenna's activities is the engagement in
conceptual design explorations outside the commercial context. In the
form of interactive installations, Antenna creates a new aesthetics of
technologically mediated experiences and stimulates discussion on the
evolution of digital art.
Antenna's clients include: IBM, Sony, Palm, Steelcase, Fujisu, Nike,
Metropolitan Transportation Authority, New York City Transit, Long Island
Rail Road, Metro North Railroad, Orix, Walker Art Center, Cooper-Hewitt
National Design Museum and the university of California at Irvine.